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ABOUT BRAND
What do Fendi, Pokémon and BNP Paribas have in common? At some point in time, they’ve all collaborated with FILA. It’s a brand that some of us love to hate, but these diverse – and bizarre – partnerships are often the mark of a good street wear brand, even if FILA didn’t intend to become one when it started out.
Fila Holdings Corp. is a South Korean sportswear manufacturer that designs shoes and apparel founded by Ettore and Giansevero Fila in 1911 in Biella, Piedmont, Italy. In 2003, it was sold to United States-based Sports Brand International. And subsequently in 2007, Fila Korea acquired the brand.
WEBSITE MOCKUP
Magazine Mockup
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Garment: FILA
Styled & shot by: Dhruvik Bamniya