Tampax Rebrand
The Objective: Give Tampax a fresh and streamlined redesign that is more gender-inclusive, while keeping certain aspects of the brand's identity. An important element of Tampax's branding is its color-coded size system, which has been emphasized in this design.
The Solution: Remove elements of the packaging that are extraneous and hyper-feminine while drawing attention to important elements such as sizing. Create a set of shapes that correspond with the sizing system customers are familiar with and easy to recognize on the shelf. Avoid overly-feminine imagery and create a package design that is inviting for all audiences.
Year | March 2021
