A local haunt by the name of Blue Enchantmint, houses this gem - The Witchn' Kitchen. Approaching me with an existing brand that needed a modern update, fun store branding, & some cool merch. We addressed the branding by bringing the owner's original vision along for a make over, pairing it with some sharp typography. Keeping a color palette of black & white with pops of limited color is a fun challenge that lets the brand breath with flexibility but still retains the cohesive vibe.
