The startup company, "Pints of Joy," specializes in artisanal ice cream infused with Indian dessert flavors and fresh fruit inspirations. The branding strategy revolves around invoking feelings of joy and happiness through fresh and vibrant colors.
As a bootstrapped startup, we prioritized cost-effective packaging solutions. Initially, we opted for colored labels on plain white pints to minimize printing expenses. This allowed us to maintain quality while being mindful of our budget constraints.
DIWALI LABELS
As festivals approached, we decided to embrace the spirit of celebration by introducing festive labels that captured the vibrant essence of occasions like Diwali. These colorful labels evoked feelings of nostalgia and joy, mirroring the rich tapestry of flavors and variety in our ice creams. It was our way of paying homage to the colorful traditions of our nation while adding an extra touch of excitement to our products.
CHRISTMAS LABELS
After witnessing a fantastic response during Diwali with our festive labels, we decided to replicate the success for Christmas. This time, our aim was to evoke feelings of celebration and togetherness. Just as with Diwali, our festive Christmas labels added a touch of holiday cheer to our ice cream offerings, resonating with customers and spreading joy during the festive season.
Thanks to the overwhelming response from our audience, we received sufficient funds to invest in upgrading our packaging. We transitioned from simple labels to full-color printed pints, allowing us to showcase our vibrant brand identity in every aspect of our product presentation. This upscale not only enhanced the visual appeal of our packaging but also reinforced our commitment to delivering a high-quality, immersive experience to our customers.
Posters for Events, Stores and Carts
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