Socks Burger and Fries
Social Media Marketing
The Client
Socks Burger and Fries is a new brand of socks for everyone with colorful and hilarious fantasies, born from the experience in the world of clothing of SUN68.
Socks Burger and Fries is a new brand of socks for everyone with colorful and hilarious fantasies, born from the experience in the world of clothing of SUN68.
The Objective
Socks Burger and Fries wanted to launch an inclusive campaign in support of "Odd Socks," aimed at everyone who always feels out of place or is part of an odd couple.
The motto of the campaign was "Spaiato è bello” (transl. “Mismatched is Beautiful”), which aimed to convey the message that we don't have to look alike to look good together... This applies to both people and the brand's socks!
The motto of the campaign was "Spaiato è bello” (transl. “Mismatched is Beautiful”), which aimed to convey the message that we don't have to look alike to look good together... This applies to both people and the brand's socks!
The Outcome
The initiative took place at the same time as the Italian political elections, so it resembled an election campaign, but with an ironic twist: instead of exclusion, the focus was on all-around inclusion.Pins, stickers, and election posters were made with the logo created ad hoc for the occasion. A shooting was organized with six "mismatched" couples.
We also involved some personalities symbolizing inclusiveness.
The initiative was conveyed through the social channels of Socks Burger and Fries, with the request to followers to send a photo of their strange couple to help the brand to spread the message through the hashtag #spaiatoèbello.
— Art Director: Elisa Cianferoni
— Designer: Pierfilippo Ariano
— Project Management: Niccolò Mamprin
— Social Media Manager: Stefano Lo Chiatto
Year 2021
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