Typographic Narrative & the Environment
Project D - Typographic Communications
SCAD - MA Graphic Design - Fall Quarter 2013
Project D - Typographic Communications
SCAD - MA Graphic Design - Fall Quarter 2013
Project Overview
To create a composition that utilizes a three-dimensional space within the environment. This three-dimensional element, type created from the environment, but also represent a purposeful narrative.
Objective
The phrase, “Can’t see the forest for the trees” is a way of saying that one can’t see the overall picture without viewing the details. This is very true today, because people are too interested in the tiny details and they lose sight of the overall message of the concept. Each concept, whether literally portrayed in a woodland area or metaphorically portrayed in a very opposite setup, the message is meant to make the audience focus on an areas then once they see the overall picture they begin to portray a different meaning or connect the two aspects to understand that the small details are part of a larger idea.
To create a composition that effectively uses a three-dimensional space and through the arrangement of typographic forms represents a purposeful narrative not only through the use of the typographic word or phrase, but also through the way it interacts with the environment and how it utilizes the space in relation to what the type is representing.
Click here to read the interactive process book about the Project D research and development process.
Final Photography - Type Constructed in the Environment
(Image 1 & Image 2)
This is the original and natural look of the constructed type. Upon viewing the photographs you notice it is harder to read because of the busy forest background and the very neutral appearance of the constructed type. This is very intentional because I want viewers to walk by it and at first perceive it as part of the tree, then upon realizing its words, they will move closer to the type read it, then step back and ponder its metaphoric representation. They will feel that the type is as natural as the forest itself.
Image 1
Image 2
(Image 3 - Image 6)
Here are some closeup images of the words and the overall phrase constructed in the environment.
Here are some closeup images of the words and the overall phrase constructed in the environment.
Image 3
Image 4
Image 5
IImage 6
(Image 7 & Image 8)
In these images, I used spray paint, not as an intention to enhance the meaning of my typography but in order to show, through the camera’s eyes, how you would preceive it in person. In person the text is easily readable and the spray pain ideally mimics this. The blue spray paint was an experiment which I used photoshop to turn white to create the image on the left. This also helps you see the overall layout of the words in the environment much quicker through the digital capture of the dslr camera.
Image 7
Image 8
