Typographic Process
Project C - Typographic Communications
SCAD - MA Graphic Design - Fall Quarter 2013
Project C - Typographic Communications
SCAD - MA Graphic Design - Fall Quarter 2013
Project Overview
The overall purpose of Project C is to explore the typographic structure of information through the creation of a poster. The poster design is meant to construct a hierarchy that will allow the eye to easliy and quickly move through the text and around the page. The final result should yield semantic clarity and a balanced aesthetic.
The final design will be created and consist of research of design forms. I have chose to use forms of visual hiearchy in web design so that I can create a website style layout in a poster form.
Click here to read the interactive process book about the Project C research and development process.
Objective
Using hierarchy within a poster to draw attention to given spaces and help the flow around the piece with levels of larger hierarchy leading to areas of lower hierarchy. This allows the viewer to scan text and figure out areas they need to pay attention to vs areas that are just more informational or less important. Hierarchy is meant to give an overall organized look to a design piece. I want to focus on the visual hierarchy of website materials.
8 Forms of Visual Hierarchy in Web Design
Size, Contrast, Color, Alignment, Repetition, Proximity, Style & Texture, and Density & Whitespace
Final design is meant to represent a website due to the fact that my design was created based on the 8 forms of visual hierarchy in web design.
Final Photography
