Disaronno velvet
Key Visual
(not approved by the client)
Client: Disaronno
Agency: Antiorario
Art Director: Alessandra Selis
Date: March 2020
The project
Three of the several key visuals made for the launch campaign of the newest Disaronno liquor, Disaronno Velvet, launched on the market in the summer of 2020.
I created the very first proposals, based on the client’s initial brief: since the product would have been launched in the spring/summer the client asked for flowers, freshness, and a milky and velvety feel, paying attention to attract both the genders and not only the feminine one. During the research process, the client changed his mind several times and the final result was very different from this first stage and wasn’t made by me.
Technique and Purpose
Using Photoshop, I made a photo montage manipulating Shutterstock photos, creating the composition, adjusting the color correction of both the single images and the final composition, and adding the water splashes to the ice cubes to contextualize them, trying to be gender-neutral through the use of colours and shapes.
