Client: Ducal · Country: Guatemala
Dupla Creativa: Santiago C. & Nonoy P.
Dupla Creativa: Santiago C. & Nonoy P.
Art Director & 3D Artist: Nonoy P.
Agency: Wunderman Thompson Lima
Agency: Wunderman Thompson Lima
Order based on Guatemala's bicentennial
We proposed a fashion collection inspired by the special edition of bean packaging.
We create a game with avatars to express the personality of the young people and also a cross campaign that starts from digital to become real clothes for the participants.
We proposed a fashion collection inspired by the special edition of bean packaging.
We create a game with avatars to express the personality of the young people and also a cross campaign that starts from digital to become real clothes for the participants.
Our purpose was to communicate naturally with a younger audience and encourage them to participate.
We took the opportunity based in this trend this young's generation love, create their own avatars for their profiles, social games and stickers.
ig: https://www.instagram.com/ducalfrijoles/
website: https://guatemala.ducalfrijoles.com/bicentenario-disena-tu-look/
promo content: https://fb.watch/80uQHNVMsp/
full content: https://fb.watch/80uTun7gmR/
ig: https://www.instagram.com/ducalfrijoles/
website: https://guatemala.ducalfrijoles.com/bicentenario-disena-tu-look/
promo content: https://fb.watch/80uQHNVMsp/
full content: https://fb.watch/80uTun7gmR/
Here is how the idea started before to be real and a thousand adjusments.
