Bakuli is a different brand of cereals, with nutritious and healthy products. ‘Real cereals’ for ‘real fooders'. It is an option, without all that amount of sugar that other brands include with a high fiber content and without forgetting the taste.
Bakuli needed to redesign the brand to compete with the big companies of the sector, while attracting new audience to their product.
I opted for a clean and clear design of the logo, easy to read and that perfectly represents both the brand and the product. I decided to start from Futura Medium typeface, for its geometric structure and easy of reading, to later modify it.
First, we lower the ascendants of the letters, to get a more compact image. It balance the visual weights by maintaining the 'b' lowercase, generating a symmetry with 'a', it is very simple but very effective.
Finally, the element that closes the logo is the 'u', redesigned as a semicircle, referencing the cereal bowl, while adding length and air to the logo.
The Special Edition packaging maintains the style based on the pattern and brand colors, inside we can find the three cereal boxes, as well as a special bowl decorated with the pattern used on the outside of the box.
When you open the box, you can see the edges of the packagings and their patterns, allowing you to see how the patterns continue with each other.
Thanks for watching! :)
Don't forget to give a like
