7card is a monthly subscription that gives daily access to a network of fitness and sport centers throughout Romania. Every year, the brand delivers to its subscribers an infographic with the sports trends of the previous year: which was the most popular activity, which was the most crowded day of the year, which were the new trending activities, which was the most popular time interval to hit the gym, which were the most sport-loving industries, and so on. 7card believes that sport shouldn't be seen as a chore but more like a light-hearted activity that brings joy. Therefore its vibrant and optimistic communication guidelines.
