This was  a personal project where I visualised a prospective fashion label for my apparel collection and created a brand identity for the same accompanied by some mockups. To elaborate on the concept further this brand is meant mainly for women where they can experiment and mix and match individual pieces to just be themselves and style as per their own choices such as a western top with a traditionally embroidered skirt. This theory of statement individual pieces encourages sustainability because you can wear them for a longer period of time without rejecting them and create your own style. Abhishri is a hypothetical luxury brand that symbolises a heart with a fearless beauty, a person filled with elegance, glory and ,magnificence and a mind full of creativity.