I was in charge of designing Paul McCartney 2020's Europe Tour poster and a series of graphics to be applied on merch.
The tour was named Freshen Up*, so the design of the poster had to be cheerful and vibrant. I chose to go for a sixties vibe, using nature elements to reflect the happiness of Paul's songs.
As for the rest of the graphics, I experimented with different styles representing iconic moments of Paul's music career.
*Unfortunately, the Tour got cancelled because of the pandemic. To be able to share the poster I had to change the name of the tour, just in case they use it in the future.
The tour was named Freshen Up*, so the design of the poster had to be cheerful and vibrant. I chose to go for a sixties vibe, using nature elements to reflect the happiness of Paul's songs.
As for the rest of the graphics, I experimented with different styles representing iconic moments of Paul's music career.
*Unfortunately, the Tour got cancelled because of the pandemic. To be able to share the poster I had to change the name of the tour, just in case they use it in the future.
