Pharma companies gain tremendous insights to augment and accelerate the development of drugs. Big Data helps in decision-making which pertains to drug discovery, patient approach, and marketing. Pharma companies have used Big Data for revolutionary advances and progress. However, the real-world data is unstructured and is available in various formats. The available data is often messy and has inconsistencies. Let's dive deep to look at the challenges Pharma companies face to manage big data. https://aventior.com/blogs/challenges-of-big-data-faced-by-pharma-companies/