Verano is a major player in the rapidly growing cannabis industry. I rebranded and created a series of marketing collateral to be distributed by budtenders and brand ambassadors at dispensary pop-ups to patients and consumers shopping for the best product to suit their needs.
An up-to-date catalog of all the Verano family of brands products was the first task and would be the basis for all other marketing materials across print and digital mediums. This booklet is available in dispensaries for curious consumers to learn about strains, flavors and potential effects of Verano products in order to find the best suited option for each individual consumer.
Digital versions of the product catalog live on each brand's Instagram Story Highlights.
Banner stands for display at dispensaries and also for events and pop-ups.
In addition to the product catalog, individual flyers were put on display in dispensaries and included in exit bags to advertise new products with consumers purchasing similar items.
