Ely Zanni's profile

Diversity character design for the City of The Hague

Ely Zanni
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Last collaboration with Utrecht based branding and design agency The Projects is live in the city of The Hague and Scheveningen beach 🚀 

For their current annual campaign in regards to covid_19 the city of The Hague needed to inform and guide citizens and visitors on the basic measures against coronavirus such as keeping 1.5 m distance in public spaces. To help illustrate the campaign I was commissioned to develop a style and create a series of characters that expressed the diversity of the city and reflected the city life.

The task was to restrict the amount of colours to their own branded palette, and to depict different races, standing or walking in settings like shopping areas and the beach. The end result is a vibrant and colourful set of characters that are used in banners, floor stickers, posters, etc, around the city of The Hague and Scheveningen beach.​​​​​​​ To showcase the isolated characters in my portfolio I added a few elements and ornaments that help in displaying some scenario around them.

Client: the city of The Hague 
Agency: The Projects 
Year: 2021 


Character Character design character illustration COVID Campaign Diversity diversity character diversity illustration flat illustration ILLUSTRATION
Character Character design character illustration COVID Campaign Diversity diversity character diversity illustration flat illustration ILLUSTRATION
White man and athlete afro woman walking and shopping in the streets of The Hague city
Mixed blood teenager girl and white teen skater boy
Asian and white swimmer men at the beach
Mixed blood girl and white boy welcoming customers at the entrance of a shop in The Hague city
Mixed races family at the beach
Fashionable girls shopping in the streets of the city of The Hague
Young and tough skater boys
Old white man and hipster black man
Asian man in wheelchair and white woman with coffee to go
White woman, arabic man and young asian business girl shopping in the streets of The Hague city
Diversity women illustration
Character Character design character illustration COVID Campaign Diversity diversity character diversity illustration flat illustration ILLUSTRATION
Young muslim woman and hipster afro man
Character Character design character illustration COVID Campaign Diversity diversity character diversity illustration flat illustration ILLUSTRATION
Character Character design character illustration COVID Campaign Diversity diversity character diversity illustration flat illustration ILLUSTRATION
Character Character design character illustration COVID Campaign Diversity diversity character diversity illustration flat illustration ILLUSTRATION


Thank you for watching till the end :)
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Diversity character design for the City of The Hague
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Ely Zanni's profile

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Ely Zanni's profile
Amsterdam, Netherlands

Diversity character design for the City of The Hague

For their current annual campaign in regards to covid_19 the city of The Hague needed to inform and guide citizens and visitors on the basic meas Read More

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