Gangneung Coffee Festival BX design.
To convey the meaning of the event of enjoying coffee in Gangneung, we worked on an illustration of the stairs connected to each other and people huddling together to enjoy various coffee. Gangneung is also famous for pine trees, so brown and green were melted into the main color on the poster, and accordingly, the logo of *Maxim Coffee, which is familiar to us, was produced as a reference and inserted into the poster and all Gangneung Coffee festival.
*Maxim Coffee: South Korea's representative instant coffee brand
Poster design
Leaflet design
⇧ ⇧⇧ The cover became a stair case, making it fun to open the stairs. ⇧⇧⇧
The booth names that play the most important role in the festival were worked on the last page with a yellow background
to give attention and easy-to-see layout with the booth map.
Pamphlet design
The highlight title and photo were green to match the tone of the entire page, and the text was brown to point out the contents of the text so that it could be easily seen. In order to induce the fun and interest of the event, the layout composition was different every time the theme changed, giving interest and maintaining harmony by matching the entire color.
Application
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