Matt Harvey's profile

Helping Children Thrive (Animation)

Child Obesity 180 - Our work over the past 20 years has centered around creating healthy environments, especially for those who live in communities experiencing disadvantage. In communities across the country, we have taken a whole-of-community approach to align the work of people across settings and sectors, to ensure that all children have the opportunity to thrive.

The challenge was to create something engaging while delivering the rather clinical messaging. The idea was to come up with a generic looking character that could represent children without being discriminatory as well as inclusive and fun! This character would then venture through a series of abstract scenarios that would best represent the narrative being told without being too literal.

Design, concept, illustration and animation - Matt Harvey
Script - Matt Harvey and the team at Tufts
VO - Bunny Studio
Music - Premiumbeat

childobesity180.org

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Helping Children Thrive (Animation)
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Helping Children Thrive (Animation)

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