Ultra Music Festival
the Re-branding
During one of my courses in my Advertising studies, we had to rebrand any business, festival or museum attractions that we think should improve in design, colours etc. For my choice, I decided to go with Ultra Music Festival, because I have always loved the EDM industry and genre. The liveliness of the festivals and people, even the DJs, makes life worth living in colours. To express freedom and to escape reality in a whole is something I wanted to portray in my design.
The moodboard of how I want the rebranding to be like. Shows a lot of colours and a very energetic mood to match how EDM gives off a happy vibe towards all. The theme is called Glitching into Existence because we do not always want to be existing because we have to, but we glitch into it because living through it is boring. So, have fun and live.
This is how i vision the brochures will look like if handed. The front just shows the event name and the back shows the details of the lineups, dates, venue & the theme of the festival which is Glitching Into Existence
Presentation Board
My presentation boards are what I created for this project, like tshirts, stationary, types of fonts and colours I used, outdoor advertisements and so on. These are more in depth details of my vision towards the music festival.
Short teaser of the whole advertisement for instagram, like a trailer for a movie. This will be uploaded onto the UMF IG page 2 weeks before they release an official advertisement about the music festival.
