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Mango beer - Lac Brewing Co

MANGO IPA BEER
LẠC Brewing Co.
ASPAC 2019 contests
 
 
ABOUT LAC BREWING
LAC Brewing is a craft beer brand based in Saigon, Vietnam that was founded by Cuong Dang and Lucas Jans. Their beers are inspired by tropical ingredients and local flavors, which are extraordinarily tasty for a developing country like Vietnam.
Mango IPA, aka mango IPA smoothie, is an accessible Vietnamese mango and malt flavored IPA craft beer for everyone.
THE CONCEPT
“Opening your mind, refreshing your soul”

In Vietnamese, “Lac” can be understood by many interesting meanings. First, it refers to Dong Son's culture, the ancestral civilisation of Vietnam nearly 5,000 years ago. The Dong Son people, as known as Lac or Lac Viet, chose this name to honor the original craftsmen and artists, where they spent their passion and dedication to create unique and beautiful artworks. On the other hand, "Lac" can also mean "getting lost in mind", lost in the feeling of lightheadedness with cups of beer, or getting drunk and lost their way.

The illustrated image from this packaging is an impromptu combination from the image of "getting lost" in the "labyrinth" in our mind. Drinking "Lac" beer will blow up our excitement, then drive us to exciting journeys to discover great things from many layers in our soul. Last but not least, drinking beer is definitely not for getting drunk, everyone could drink beer to lift the flavor of their meal, to feel more excited for good news, or to forget their sadness.

"Lạc rang" or salty peanut roasted is a best combination when drinking beer.
Mango beer - Lac Brewing Co
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Mango beer - Lac Brewing Co

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