Wildlands Music Festival more commonly known as a ‘bush doof’ is a 4 day music festival adventure on the banks of the mighty Murray. Wildlands Music Festival was founded in 2015 by a trio of young dreamers. With less than 1,500 people attending the three day event in the Gippslands, Wildlands Music Festival has now grown to attract 10,000 patrons from across the globe and has solidified its reputation as one of Australia’s number 1 and best known art, music & camping festivals. After a decade at various venues surrounding Tocumwal, the festival now takes place at the end of November each year at its permanent home “The Wildlands”, how iconic! This space is a 300ha private property only 15 minutes from Tocumwal town square, featuring over 1km of direct shoreline to the iconic Murray River. With a customisable sustainable infrastructure in place, attendees can enjoy four days of live music, large scale art, workshops, and wild river swimming in one of the most stunning natural environments Australia has to offer.
Wildlands Music Festival is looking to improve and create a Covid-19 safe environment for the return of music lovers. For 2021 they want to refresh our brand to bring back the love and joy live music brings after a disappointing 2020. They want to create a space where the Covid ceases to exist but still applies a safe partying environment to prevent the spread, so everyone can keep doing what we love. The dates this year is the Melbourne cup weekend from October 29th - November 2nd 2021.
Brand New Refreshed Festival Logo (Primary, secondary and Variations)
Wildlands Promotional Posters: with palm leaf graphics to symbolise the wild and the colours of the dance floor lights at night...
...Including Lineup and On Sale Now posters to be used as a marketing tool
Event tickets in digital and paper forms, made from recycled paper to save our wildlife
Smart RFID Wristband: made from durable fabric to last in the tough wild conditions. With a digital top up currency to prevent theft and people loosing wallets. It is also featured with a tracker to monitor COVID capacity limits on the dance floors. Dance floors will be fenced with entry and exit gates, where party goers can touch on and entry is only granted if there is enough safe space.
Inspired by tiger stripes while still on brand with coloured graphics
COVID Welcome Pack: in exchange for tickets at the main gate on entry. Including a wristband, tote bag, keyring hand sanitiser (so you can carry it with you without loosing it) and 1 of 3 facemasks
COVID safety posters to be hung around the festival grounds
Rough stage mockup: inspired by the palm leaf graphics used in posters
