Edwin Ureña's profile

The Edthirteen Co. // Branding & Apparel

(2004 - 2007)

The Edthirteen Co. was a clothing company started by myself and friends in 2004. I had an idea to start a T-shirt company mixing graffiti, aggressive inline skating and philosophy.  As the founder I wore several creative hats such as graphic designer, illustrator and videographer.

The final logo represents an underground skater named Edthirteen who is in search of his true self.



(2005) Commercial  

Directed, Filmed and Edited: Edwin Ureña
Skaters: Chauncey Jenkins, Carlos Pimentel, Julio Amiama and Cornell Hatton
Music: Edboii "Time Bomb", Verano
Locations:  New York 
(2006) Promotional video

Directed, Filmed and Edited: Edwin Ureña
Skaters: Chauncey Jenkins, Justo Garcia and Cornell Hatton
Music: The Prodigy "You'll Be Under My Wheels",  Always Outnumbered, Never Outgunned
Locations:  New York , Florida 
edwinu.design@gmail.com | Dribbble | Instagram 

The Edthirteen Co. // Branding & Apparel
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The Edthirteen Co. // Branding & Apparel

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