Sicredi
In 2020 Sicredi, the largest cooperative financial institution in Brazil, counted on Bravo to develop its National Illustration System.
A work that contemplates the creation of a style to be applied to characters, objects and several scenes. Check it out!
To create a world with functionality and that stands out with style, we needed to bring variations/contrasts in the shapes. Make everything more interesting and alive. Create something that shows freedom in forms without leaving aside the institutional objective.
And this visual concept needed to apply to items like people, animals, vehicles and buildings.
Then we thought about the world in which these characters would live. The objects, furniture and other items that are part of the daily life of Sicredi employees and their customers. Dozens of sketches were made to create a world full of cool moments :)
More than 70 people were created representing the different types of Sicredi partners, as well as their employees.
The characters also contemplate different ethnic positions and ethnicities.
More than 200 objects divided into categories that include:
animals, vehicles, buildings, plants, exclusive Sicredi items and a lot of other stuff.
The diverse people we create also interact directly with the world around them. For this, they are represented in moments of leisure, learning and working together. There are also specific situations in closed plans that show payments, bank transactions and App screens.
There are more than 50 scenes that bring a variety of possibilities for use on the social media, motion graphics and print.
The places bring several possibilities: big cities, farms, supermarkets, schools and smaller establishments.
Check out this variety below and see how the variation in shapes initiated in the characters also applies to the world where they live :)
Check out this variety below and see how the variation in shapes initiated in the characters also applies to the world where they live :)
