Client: Barloworld Toyota
Art Director: Chuma Mancotywa
Copywriter: Chuma Mancotywa
Brief: Create a billboard for the new Toyota Urban Cruise.
Facebook carousel
Create a landing page
Brand positioning: Cruise around in the concrete jungle. Fun, agile and dynamic.
Insight: The city is a modern jungle.
Copy: "Built for the concrete jungle"
The visual representation was of a city with jungle-like elements and also the copy "Built for the concrete jungle" to achieve the brand positioning of the Urban Cruise model.