TV lab is a week of innovative television format on  NPO3. In 2011 TV Lab Buzz was innitiated. A tool that measures and explains the social media traffic with regards to the different formats that aired as part of the campaign week.

 

Responsible for: Concept, Interaction design, design and project management (all digital)
The website was developed by Media Junkies and the buzz-technique developed by Videodock.