TV Lab is a week of innovative and new television formats on NPO3. In 2010 the viewers pitch was innitiated, the audience could send in their program ideas (via a special website). Other viewers could cast their votes on the submitted ideas. The winning idea was developed together with a broadcaster / producer into a format that aired during the theme week on NPO3. Since 2010 Viewer Pitch has become an integral part of TV Lab.

 

Responsible for: concept and interaction design.

The promo was developed by Glow and the winning format produced by BNN

Launched and developed in 2010