Optimus D'Bandada 2013

"During Optimus D' Bandada, Porto is a car radio tuning: a station on every corner,
a song in every street."

in Público Newspaper

optimus Optimus D'Bandada porto SJoão global project

Background & Vision

The D' Bandada is an event created by Optimus (a telecommunication brand), connected to music and that happens in a single day each year (the third Saturday of September).

Optimus D' Bandada invades the night of Porto, with free concerts in unexpected places, creating

a everchanging public, a unique night with simultaneous performances of artists in showcase mode.
In 2013 D' Bandada featured more than 50 bands on 23 stages scattered throughout Porto downtown.

Event 2013

Challenge
Create a new identity and image for the 3rd Edition of the event, and reinforce some basic aspects :
- Solidify the image of the event to the public.
- Strengthen the image of party music, popular and participatory " St. John of Music" in analogy of the traditional city party.
- Increase the connection between the event, the brand, the bands and the audience ( Live Showcase ).

Concept

Community Activation

From an association with the biggest party in town " S. João" where the entire population goes out, turn the
D' Bandada in a celebration event associated with popular music. A day of music.

Involve the local community by interaction with the communication pieces. Use of materials closer to a popular aesthetics and creative low- budget logic.

Pop - Up

Use of three-dimensional elements that stand out. Pop-up effect. The identity is characterised by the use of volumes and textures referring to different references (popular, musical, thematic). It is a random, spontaneous event.

Cardboard base

The card is used as base material for the application of the graphics of Optimus D' Bandada.
The card is cheap (association with low-cost) and is connected with urbanity (location based).
The card is also the base material for creative intervention of young artists (painting, sculpture, re-creation, architecture, installation) which opens a multitude of possibilities for intervention in the space. The card is also a recycled, reusable, portable and modular material.

Parts of Communication

Extremely not boring. The pieces of communication were developed according to its specifications, trying to connect emotionally and participatory with the audience ( and thus avoid the "flyer " or more institutional approaches).