Tampax Redesign
Objectives: Give Tampax a fresh and streamlined redesign that is more gender inclusive, while keeping recognizable elements such as the navy logo and colors that correspond with sizing, like yellow for regular, green for super, etc.
Solutions: Remove elements of the packaging that are extraneous and distracting. Create a set of symbols that represent each size and flow with the appropriate corresponding color. Switch out the blue background with a crisp cream, giving a sense
of calm and cleanliness.
