THE GREAT SINGAPORE REPLAY 2
TEMASEK HOLDINGS
Idea:
In conjunction with Singapore’s bicentennial, we looked to our past and used it to inspire music that is uniquely Singapore.
The campaign hero — a one-of-a-kind Spin Player that mashed up sounds from Singapore’s iconic historical eras with modern music genres.
Travelling across the island and the digital sphere, the Spin Player provided Singaporeans with their very own immersive DJ experience, creating a platform to explore cultural authenticity.
The top mashups were written into 10 original songs that made music history with over 200,000 Spotify streams in just 2 days. These chart-topping hits have since been performed live at prominent events such as NDP 2020.
The campaign hero — a one-of-a-kind Spin Player that mashed up sounds from Singapore’s iconic historical eras with modern music genres.
Travelling across the island and the digital sphere, the Spin Player provided Singaporeans with their very own immersive DJ experience, creating a platform to explore cultural authenticity.
The top mashups were written into 10 original songs that made music history with over 200,000 Spotify streams in just 2 days. These chart-topping hits have since been performed live at prominent events such as NDP 2020.
As seen on:
Official Site
Official Spotify Playlist
Official YouTube
Temasek’s Press Release
Awards:
MARKies 2020 (Integrated Media) — Bronze
MARKies 2020 (Content Marketing) — Shortlist
MARKies 2020 (Event) — Shortlist
MARKies 2020 (Experiential Media) — Shortlist
AD STARS 2020 (National Brands) — Shortlist
Official Site
Official Spotify Playlist
Official YouTube
Temasek’s Press Release
Awards:
MARKies 2020 (Integrated Media) — Bronze
MARKies 2020 (Content Marketing) — Shortlist
MARKies 2020 (Event) — Shortlist
MARKies 2020 (Experiential Media) — Shortlist
AD STARS 2020 (National Brands) — Shortlist
