Bike to Work Week
This year's campaign kicked off far stronger than ever before! Weeks prior to Bike to Work Week 2013, the momentum and energy could be seen and shared everywhere in town, from riders sharing stories on the streets, to articles on newspapers and TV. There was also major social media support as well, started by the members of our board, and continued by the awesome citizens of Reno and beyond!
The theme was centered around classic bikes and featured simplistic palettes and clean lines. Four bicycles were photographed to show a dramatic prespective and were rendered onto each of the four posters.
I've written more about this campaign. Check out my blog for some very scientific stats – for the most part.
Enjoy!
Wasabi
Mustard
Vinegar
Sriracha
So why such gastronomic names? You'll have to ask me in person some day.
bikenevada.org - banner
bikenevada.org - banner
bikenevada.org - banner
Save-the-Date cards
You should know that T-shirts this year were given out to riders for free. Yes. Free. Did I say it out loud? FREE!
This was a huge incentive, at least for my coworkers, to go out and ride during Bike to Work Week 2013
Newspaper ad - RN&R
RN&R - Thank you ad
Some more credit where it is righteously due:
Photographer: Kaitlin Godbey | @kaitgodbey
Developer: Chris Gandolfo | @solidcreative
Three of the four bikes freatured on the posters came from collegecyclery.biz. These folks are are rad.
