WNF wants to recruit ‘super promoters’ amongst youngsters. These ‘super promoters’ support WNF with actions and promotions in the Netherlands. In this project we developed a Facebook application using Facebook groups. Facebook groups enable an easy accessible communication amongst ‘super promoters’ and between ‘super promoters’ en WNF. Through ‘gamification’ and ‘the use of public-spotlights’ the application stimulates a long-lasting relationship between the ‘super promoters’ and WNF.

For this project I contributed to the strategy and created the interaction design.