PREDATOR FREAK by Adidas
OUR TASK at ATTTD. WAS TO CREATE AN IMPACTFUL, SEAMLESS RETAIL EXPERIENCE ACROSS ALL CONSUMER TOUCHPOINTS and channels (ONLINE & OFFLINE).
FOCUSING HEAVILY ON PREDATOR, BUILDING ON THE SS20 LAUNCH AND ELEVATING DEMONSKIN, POGBA & CONTROL TO THE NEXT LEVEL.
THROUGH ITS UNIQUE TECHNOLOGY PREDATOR 21 GIVES UNFAIR ADVANTAGE, SUPERHUMAN CONTROL, ALL THOUGH DEMON SKIN 2.0 TECH.
OUR OBJECTIVE WAS TO CRATE A VISUAL DIRECTION CONCEPT THAT TRANSLATE THOES MESSAGES THROUGH THE PRODUCT LENSE.
PLAYER PORTRAITURES
PLAYERS ACTIONS GRAPHICS
PRODUCT KEY VISUALS 1X2 - 2X1
PRODUCT PHOTOGRAPHY - CONTEXTUAL PHOTOGRAPHY
Behind the scene - Photography moodboards - 3D references - Pose studies
Client: Adidas football
Design Studio: ATTTD. Berlin
Design Director: Ben Schosmann
Business Director: Lucca Bergallo
Design Team:
Abdelrahman Galal
Alexandra Smith
Etienne Vles
Joseph Botcherby
Thanks for watching, hoping you feel a little inspired :)
