case study for a cycle brand
Introduction:
Cycle jackson Bicycle Co. is a new bike shop in Bangalore, India, specializing in the sale and service of high-quality bicycles. They approached us to design a new logo for their brand, with the goal of creating a visual identity that reflected their passion for cycling and their commitment to providing excellent customer service.
Research and Discovery:
To start, we did research on the bicycle industry and the local cycling community in Bangalore. We looked at the logos and branding of other bike shops and cycling-related businesses, as well as studying the trends and themes common in the cycling world.
observing their operations and speaking with the team and customers to get a sense of the company's culture and values.
Design Process:
Based on our research and insights, we began sketching out several rough concepts for the logo. We explored different color palettes, typography, and graphic elements that could capture the spirit of the brand.
After several rounds of iteration and feedback from the client, we landed on a design that featured a stylized bicycle in a circle, with a bold, sans-serif font for the company name. The bike symbol represented the company's focus on cycling, while the circle and font conveyed a sense of energy and modernity.
Challenges and Solutions:
One of the main challenges we faced during the project was finding a way to incorporate the company's focus on service into the logo design. We experimented with different versions of the bike symbol, trying to find something that conveyed movement and excitement while also suggesting a sense of support and reliability.
In the end, we arrived at a design that we felt captured the brand's passion for cycling and commitment to customer service. The final logo was energetic and modern, with a subtle nod to the company's dedication to helping riders get the most out of their cycling experience.
Final Design and Deliverables:
The final logo design was well-received by the client, who was thrilled with the energy and modernity of the design. In addition to the logo itself, we also created a style guide for Bangalore Bicycle Co., outlining the recommended use of the logo, color palette, and typography for various branding materials.
