Green Thumb Industries promotes well-being through the power of cannabis. With a belief in the plant's ability to improve health, happiness, and comfort, they are powering a profound shift in the industry through their family of brands and retail experiences.
Every element of the brand ties back to the core brand promise of well-being — using subtle hand-drawn elements, warm, earthy colors, straightforward photography, and humanist typography.
The logo was designed with a dual meaning; symbolic of their namesake and their heritage of cannabis cultivation.
Credits ↓
Executive Creative Director: Matt Luckhurst, Design Director/Digital Lead: Will Geddes, Design Lead: Maria Vaquero, Designer: Andreas Pranoto, Designer: Alex Khomyakov, Photography: Hanna La Salvia
Green Thumb Industries: Founder & CEO: Ben Kovler, Chief Strategy Officer: Jennifer Dooley, VP Corporate Communications: Linda Marsicano, Corporate Communications Manager: Grace Bondy, Senior Design: Sam Snyder and Robert Patterson, Digital Media Manager: Casey Gordon
Green Thumb Industries: Founder & CEO: Ben Kovler, Chief Strategy Officer: Jennifer Dooley, VP Corporate Communications: Linda Marsicano, Corporate Communications Manager: Grace Bondy, Senior Design: Sam Snyder and Robert Patterson, Digital Media Manager: Casey Gordon
