A refresh of the Quimby Walstrom graphic identity includes a new typeface, a color refresh, and the adoption of a classic folded corner. This graphic platform has easily extended into several applications: transportation, apparel, business cards, and printed collateral.
Quimby Walstrom and Boise® ASPEN recycled papers joined forces to sponsor and volunteer at the Arbor Day Reforest Riverside event. A print and online registration campaign was created to encourage customers to join the Quimby volunteer team. Every participant went home with a "Tree Hugger" t-shirt and a carton of Boise® paper as a token of appreciation. Campaign tools included postcard, email invitation, online registration, and event photography.
Providing Quimby Walstrom with a social media plan was really just the tip of the iceberg in an ongoing effort to reach their designer audience and communicate with their current print customers. Today they have a respectable following and their friend list continues to grow.
