Kate Cole
Kate Cole is a self initiated project in which a fictitious fashion boutique brand specialising in women's apparel wanted branding to improve their store footfall at a small high street destination and increase sales and to hopefully increase their online presence in the future. The new store is set across one small retail floor based in Brighton, UK and the brand currently has online selling capabilities using a website.
Selling Points: British, boutique, minimal, eco-friendly
Colours: Light
Tone: Chic and Understated. The Brand wants the imagery to reflect a relaxed but still elegant style.
Scope: Logo, signage, website banners, labels and price tags.
Problems to Solve:
The brand needs a Simple Classic Design to use across spectrum of products which is eco-friendly, ideally 100% recyclable, that appeals to an audience of largely 20-30yo feminine women.
Competition:
The brand's competition includes other boutique stores nearby and online as well as convincing audiences to shop smaller and sustainably rather than at large and online fast fashion retailers.
