Looking for a way to build community across campus and within their cohort, North Park's CRUX staff requested a modern lockup for t-shirts and sweatshirts to use in the 20-21 academic year. Previously, their logo had been "CRUX" written out in the University typeface, so they were looking for something fresh and custom to appeal to the incoming freshman class.

Inspired by bold, simple iconography and 2020's move toward retro 70's-era type, I illustrated elements which spoke to CRUX's mission (city discipleship in Chicago) to pair with their tagline. Two final options were presented, one being more type-focused and the second more illustration-focused.