Literal translation: Heart of Zahleh (meaning: Zahleh's nucleus)

This project is to encourage tourism in Zahleh. The whole concept is to shed light on "Heart of Zahleh"; the nucleus of the city attracting lots of investments especially by Zahleh folks. 

It aims at highlighting several fields such as religious tourism, nightlife, restaurants, and markets.

Once they arrive, visitors are given a small notebook and maps that include the places they should visit; drivers are also provided when needed. Before leaving, they will be offered an album of all the photos they had taken on their visits so they can eternally remember their marvelous trip, as well as plenty of souvenirs, namely phone cases, lighters, candles, pins, and many more.

The slogans (with their literal translations) are as follows: 

(You are) Dear to the Heart of Zahleh.

Zahleh is lost; shed a light on it.

Have a night out in it; give it life.

Shop in it; make it stronger.

Live in it, bring it to life.

(You are) Dear to the Heart of Zahleh.

Pray in it; make it holy.

Plant in it; you protect it.