HUNGRY BERRY
Our task for the new catering brand from Warsaw was to design a logo, Key Visual and a website.
Hungry Berry’s main philosophy is to ensure that the meals are varied, fresh and healthy.
The brand’s target group is primarily young women who care about their health and figure. We wanted the visual language to be aesthetic, fun and inviting. Geometry, fruit, typography, nature and, of course, berries - these are visual elements that we have combined into a whole language.
„You live, we provide you with fuel and joy!” - we conveyed this positive, energetic message through many visual elements - „feminine” colors, „tasty” and modern geometric logo. The visual language is also based on a set of icons that can be used on many levels - both online and offline.
Naming & strategy: Natalia Soszyńska
challenge:
logo design, key visual, website design
art direction and graphic design:
Gosia Macioch
Weronika Jastrzemska
naming & strategy:
Natalia Soszyńska
year:
2020
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