Pietro & Pietro premium packaging for fresh truffles
The form testifies symbiosis between the precious mushroom and the noble oak tree from the Motovun forest, through the emphasized similarity of the cross-section of the black truffle and the tree, their dark relief bark and a light middle.
The choice of regular and millennial fossil oak is an association to the millennial age of the Motovun forest, where Pietro & Pietro truffles come from.
The choice of wood and tiling achieve some unique natural color effects which, like the truffles, are impossible to produce artificially. An additional ecological dimension is the fact that the fossilized trunk hasn't been cut down, but extracted from Croatian rivers, swamps and lakes and used for a new, unique value.
The packaging contains wood shavings, in which truffles have been traditionally kept, and which naturally regulate humidity. This eco-friendly way of packaging has improved the preservation of quality of the truffles during transport: after the introduction of new packaging, the number of complaints due to damage and / or rotting, was reduced to practically none.
client: Natura tartufi
design studio: Octopus Ink
art director: Miran Tomičić
designer: Sanja Rotter
photographer: Dejan Hren
manufacturer: Močvarni hrast
awards: Best Packaging - Special mention, Exhibition of Croatian Design 1920
