Orbit wanted to pitch their most popular and established hose end watering products that are staples in the yard space in a new new product line with its own packaging look. I led the design process while working with a Product Line Manager as well as the Director of Marketing. 

The logo and packaging for this product line was inspired by the 1950's where the "American Dream" was a popular ideation that drove consumers. This retro influenced look reflects common themes in packaging of that era while maintaining flexibility for multiple merchandising styles.

This was a fun project to work on and explore a style that isn't frequently used in the lawn and garden industry. Ultimately the new packaging included: a new Orbit sub-brand logo, newsprint photography treatments, updated color palette, bin labels, and interior packaging. This packaging look and product line was picked up by Ross Dress For Less.