Sarah a wife, mom and self-taught baking enthusiast started Doughphoria in 2017. She loves fun bright colors and whimsical creatures such as unicorns and mermaids. I wanted her logo to be fun but professional. So I created this mark that represents Doughphoria through the whimsical curves and fun, bright color. The blue ties the D and P in Doughphoria together with graceful, cursive like curves. Paired with a study yet fun font this logo creates a fun, elegant and whimsical feel.