Persona activation
To identify opportunities with Movida's clients in a communication directed to each profile, we tell a story through argumentative and visual lines to address the "positive" and "negative" sides of the persona's interest, generating an A/B test.
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Facebook ads
Youtube bumper ads
soon we will publish the results of this campaign
thnx :)
Client Movida | Year 2020 | Agency Reamp / Jellyfish Brasil | Creative art director Yuri Miyoshi
Creative copywriter Tainara Ledra | Motion designer Guilherme Cheberle | Creative director João Ferraz Display designer Rodrigo Almeida | Project manager Sophia Caetano | Media and audience Reinaldo Barranco & Adones Duarte | B&I Mariana Sierra | Head of squad Fabiola Casarolli & Rodrigo Louro
Creative copywriter Tainara Ledra | Motion designer Guilherme Cheberle | Creative director João Ferraz Display designer Rodrigo Almeida | Project manager Sophia Caetano | Media and audience Reinaldo Barranco & Adones Duarte | B&I Mariana Sierra | Head of squad Fabiola Casarolli & Rodrigo Louro
