Project: The Red Line Campaign
Role: Senior Producer
Employer: Harvard
Date: April 2018

A complete brand refresh of Vodafone's internal identity for Shared Services; The Red Line. We created a bespoke CGI 'red line' graphic made up of thousands of individual ones, representing all of the employees working together as one. We used this red line across everything from our launch animation to photography featuring members from the team. It was rolled out across digital and print products to get everyone together and onboard behind the new identity.