Project: ATL Campaign
Role: Senior Producer
Employer: Harvard
Date: June 2019

A fully integrated creative campaign for the 'Airbnb of cars' that spanned PR to Advertising both digital and OOO to raise brand awareness and drive engagement. Our aim was to get Londoners excited about the peer-to-peer car-sharing revolution. After defining the brand's tone of voice, we ran a series of out-of-home ads, including tube, adshel, fly poster and digital placements, encouraging people all over London to join up and use the hashtag #letsgohiya.