In 2019 I worked with Carl's Jr on two campaigns focused on connecting with a youth audience. I used SYFY as main platform because where our younger audience were
"SYFY Games - Golpazo de Sabor" This campaign was focused on promote their new meal combo.
Carl's Jr slogan was "Golpazo de Sabor" (A Hit/Punch of Taste) so based on that I produced a video piece under our SYFY Games franchise that talked about the best fighting/kick combos in video games and then I related all of that to the new Carl's Jr combo.
Carl's Jr & NewYorkComicCon 2019
In order to promote sales, we created a campaign where the consumer with the most purchases in a given period of time would win a trip to the New York Comic Con.
For this campaign I produce promotional videos to invite people to participate, a landing page for the contest and a recap video with the winner and his experience at NYCC.
