L É I . هـِـــي
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LÉI is an Italian word means "She" in English and "هـــي" in Arabic.
LÉI is an Italian word means "She" in English and "هـــي" in Arabic.
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LÉI is a clothing brand based in Cairo, Egypt. it provides modern designs with a high quality production. Their clothes are for modern women who want to look effortlessly chic, prefer quality over quantity and care about the origin of their clothes.
Objective
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LÉI reached out to me to create a feminine, elegant and modern brand identity visuals and design
LÉI reached out to me to create a feminine, elegant and modern brand identity visuals and design
a new logo for the brand.
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Brand Attributes: Elegant, Soft, Basic, Nature, Youthful, Beauty, Faminine.
Concept
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In the rounded rose leaves lies a sense of softness, reflecting the feminine spirit. This was the basis on which I relied on when designing a streamlined and soft icon with an elegant character.
Outcome
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logo, stationery and website assets. I developed the Brandbook that defines the brand style guidelines for all communication touch points and the art direction for the project.
Branding - Cairo, Egypt 2020
Stylescape
