Belong Become Beyond
ESCI - UPF
ESCI - UPF
Client: ESCI-UPF
Services: Art Direction, Graphic Design, Spatial Design, Signage, Photography, Campaign, Website
Communication & Strategy: Life In The Woods
Campaign Photography: Kiwi Bravo, Art direction by Pol Solsona
Campaign Photography: Kiwi Bravo, Art direction by Pol Solsona
Lifestyle Photography: Leonardo García Méndez
Developer: Marc Permanyer
Developer: Marc Permanyer
Video: Santacana
Signage Totem: Octavio Barrera
Year: 2019 – 2020
Based on the communication strategy generated by LITW studio, we were asked to develop a campaign for Pompeu Fabra School of International Studies (ESCI-UPF).
Our concept is focused on the idea that ethics must be the central point in the development of the future education system. Keeping that in mind, a dynamic slogan was created (Belong - Become - Beyond) in order to follow sudent's journey: From "Belonging" to an institution to "Become" a professional, and finally leading their ideas "Beyond" the edge.
At the same time, we've been also reinforcing their identity by "simply" reclaiming blue as the main color of the school, which has been associated with ESCI-UPF since 1993 but lost its prominence over time.
Together, with Kiwi Bravo, we created a series of colorful sets in order to represent each of the study programs and at the same time, reinforce the brand new identity.
We also commissioned the photographer Leo García Mendez to capture the everyday at the school to gain a human needed contrast to the whole bluish universe we created since the beginning of the process. Those captures have been used on the promotional brochures and welcome guide of the school, as well as promotional digital platforms.
