Client: School Project

Year: 2020

The aim of this project was to showcase the full branding process of a company.  In this project I took on the role of the client, the designer, copywriter, proofreader and photographer.

In the beginning I was going to call the company "MISHMASH COOKIES" but as I developed the brief I realized the name would limit the expansion of what the company could sell and the logo was becoming very literal.  I wanted the logo to provoke a question/ conversation which is how I came up with the new name "MISHMASH MUNCHIES".  Not only did this open up a lot more doors on what the company could sell later on but it allows for a creative tagline using the acronym "MMM" doubling as something tasty. 

Seeing it all come together really motivated me to bring it to life which is exactly what I did.  I launched this company in the beginning of November and having this style guide was a great foundation.