Boise Airport Identity
In my first year at Rizen Creative I was lucky enough to work as the Art Director on the Boise Airport's new identity. This major brand transformation came after 20 years of the same look and feel for BOI.
In my first year at Rizen Creative I was lucky enough to work as the Art Director on the Boise Airport's new identity. This major brand transformation came after 20 years of the same look and feel for BOI.
Art Direction | Design | Branding | Identity
LOGO & MARK
The Boise Airport welcomes travelers by providing a gateway to connect, discover and explore. This message is reflected in the new Boise Airport logo. The wing that sits atop the logotype represents that gateway by which travelers passthrough, starting at the Boise Airport and continuing onto a variety of new destinations and adventures.
Color Palettes & Backgrounds
Because of the varying departments throughout the Boise Airport, an extended palette of primary, secondary, and alternate colors, was developed to ensure clarity in messaging. In addition, a set of color-gradient backgrounds were also created. Similar to the Boise Airport Mark, these backgrounds were designed to emulate the upward motion of a plane taking flight.
Typography
Typography is crucial in tying the brand together both in visual style and brand consistency.
